Keep California Beautiful is a non-profit organization dedicated to alternative waste management, beautification, community networking and outreach. KCB additionally functions as an umbrella organization that initiates and networks local affiliates in communities across California.
Keep California Beautiful (KCB) Vision Statement:
California – The most beautiful and cleanest state in the nation.
KCB Mission:
Working to ignite individuals, state and local government, community, and corporate responsibility through strategic initiatives and volunteer action to preserve and protect California’s beautiful resources for generations to come.
KCB Core Values: “Efforts of One Results in the Power of Many” Personal Responsibility, Leadership, Education, and Volunteering: all leading to environmental awareness and action that will sustain our state’s natural environment.